So, you're Marvel, a hundred-millionaire paper business, and a billionaire movie studio wants to make a movie about Spider-man. You let him for the low low fee of 5%. Seems like a sweet deal, except that Spider-man movie becomes one of the most popular movies ever made, and rakes in billions world-wide. And now you're thinking - shit, that's my Spider-man! I should have those billions. What do you do?
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